Granular insights - AAR
Web design, Mobile design
6+ months
Farmers & Agents
What is Granular insights?
Granular Insights is a powerful free tool from Granular that connects agronomic and financial analysis to give customers insight into the economic impact of their decisions on every acre. It’s powered by machine data, making it the easiest way to capitalize on all the data they are already collecting.
“We help family farming businesses and agencies collaborate in fields by data driven.”
60,000+
Farms
2,000,000+
Arces
48+
States
Project
As the lead product designer in this project, I work with the product team, engineering team, customer support team, and other cross-functional teams to develop a straightforward solution that allows farmers and advisors to collaborate within the same account using symmetry data.
Problems
Farmers and advisors use different Corteva digital tools to collaborate:
• Farmers and advisors have different digital accounts in different Corteva tools.
• They upload data to different tools, and cannot share data between the parties.
• Collaboration between farmers and their advisors was broken. They connect in person, but lag behind in using technology to make positive agronomic and financial decisions for their farms.
Customer goal
Establish a shared account for farmers and advisors that facilitates the easy exchange of symmetry data and simplifies the process for them to join.
Business goal
Enroll more farms & Increase the number of users in Granular Insights to drive more seed sales.
Research
35,000+
Accounts
35,000+ accounts need to be created or transferred in Granular insights
Time & Technology
Farmers will reach out to advisors for assistance due to time constraints and technology challenges.
Number of farmers is limited
Advisors are unable to obtain the necessary data permissions because the farmers are not included in the tool
Solution
1
Automatically creates accounts for farmers
2
Automatically invite advisors to the accounts and help set up agronomy data
3
Invite farmers to the accounts after agronomy data completed
Benefits
Save time for farmers and advisors by streamlining communication and account setup, minimizing in-person meetings
Advisors can take more time to set up the accounts for farmers.
We can have advisors to assist in inviting more farmers to Granular insights.
Farmers can effortlessly join Granular Insights.
Information architecture
Based on the solution, I developed an information architecture to help the team understand the end-to-end journey holistically. This also guided me in creating relevant designs for each step.
Design challenges
Add a notification in the left navigation to remind advisors to invite farmers after data setup, ensuring smooth integration with future tools and a seamless invitation flow.
Design
• I added a notification icon next to the operation settings to remind advisors to take action in the left navigation. This choice was driven by its ability to provide a continuous reminder, align with the familiar icon-based navigation, save space, and adapt well across screen sizes without interfering with other elements.
• After clicking the operation settings tab, advisors will see an "Invite Farmer" widget with the same icon and invite button on the member settings page, ensuring focus on the feature and avoiding confusion, as this is where users manage members.
• In the invite farmer modal, advisor can simply invite farmers with pre-populated permissions via their emails or phone numbers.
Success metric
• We have the right solution of creating the accounts with the right data for farmers and advisors.
• The new users transition helps increase the number of users to join Granular Insights.
• By having the same account & data with the right members, it helps users to engage more in the product.
~55,000 accounts joined
More accounts were created or transfer to Granular insights
Engagement: 35% - 80% ↑
With a shared account featuring synchronized data in Granular Insights, user engagement with the product has grown. Users are utilizing our product more than ever.
