Fungicide time

Web design, Mobile design

3-6 months

Growers & Retailers

What is Fungicide Timing?
Fungicide spray timing is a data-driven disease risk maps and spray timing recommendations provide farmers with confidence they're treating corn disease issues at the right time for maximum impact.
Scout Fungicide
Analyze Data
Create Prescription
Spray Chemical
My role

As the product designer, my goal was to collaborate with the NLB team—PM, engineers, marketing, and sales—to develop the Fungicide Timing alpha tool from 0 - 1, helping growers and retailers make informed crop protection decisions.

User Problems
User Problems
US corn growers traditionally have not seen the benefit of applying fungicide to prevent yields and revenue.
Chemicals are expensive. Some growers aren’t sure fungicides will provide a Return on Investment for their situation.
Some growers see fungicide value but struggle with timing—spraying too early risks later outbreaks, while spraying too late cuts yields.
Business Problems
Business Problems
“We have the technology, but we don’t have the tools to help growers..."
Goals
Customer Goal:
Create the Fungicide Timing Alpha tool for business to help growers and retailers scout fungicide & spray crop protection at the right time.
Business Goal:
Increase sales of Aproach Prima crop protection products to businesses.
Research
Growers and advisors are responsible for scouting
13% utilize satellite imagery to track disease
Use words to track disease
Scout once a week or 2-3 times per month
Target users

With the solution of bundling Fungicide Timing tool and Aproach Prima, we will will target on preventative corn growers, reactive corn growers, and retailers as our primary users in the alpha version.

Preventative Corn Growers

Those who spray fungicides every year, regardless of disease pressure

Reactive Corn Growers

Those who only spray as they feel necessary

Retailers

Retailers will serve as the market channel and help deliver the full service.

Solutions

Corteva’s crop protection business plans to offer US corn growers a software service that monitors disease, recommends optimal spray timing, and promotes Aproach Prima, bundling it with the Fungicide Timing tool as a complete solution.

Design - Home screen

With time constrain, we leveraged the existing Granular Insights design system and capabilities to create a homepage featuring a field list and map view. It enables users to view their fungicide results and take appropriate actions at one place.

Design challenges
• How can I design a seamless enrollment process for farmers to access the Fungicide Timing tool after purchasing?
• What is the process from enrollment to crop protection spraying?
Design - phrase 1

Using the new user flow, I designed a static onboarding process guiding users from field enrollment to spraying.

Internal user testing

With time constrain, I conducted a internal research to gather additional insights with my colleague who were also the farmer with deep knowledge in the agriculture.

Users were unsure how to take actions.
Text prompted to add crop protection, but some fields cannot do it.
What happens after spraying is completed?
Unsure how to take other actions.
Design - MVP

To address these issues, I decided to apply the user flow to each individual field with clear CTAs. This solution offers greater flexibility, allowing users to onboard and take actions on different fields at different times.

Enroll fields

Enroll fields

Responsiveness

Since growers and retailers spend lots of time in the field, providing responsiveness is critical for effective collaboration between them.

Success metric

44

Growers

8

Retailers

In the first month after launch, 44 growers joined the tool. It means we have a good start by selling Aproach Prima and helped them join the product to scout fungicide and spray crop protection digitally

Next step

• Improve the tool by understanding the problems and requests from the real users.
• Since the Fungicide Timing alpha focuses on corn growers, the next step is to expand to soybean growers, identify their scouting challenges, and develop features based on their needs.

Global intelligent search

Global intelligent search

Culture-fit job

Culture-fit job

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